SEO Director

Bloom — Canada

Salary: Not disclosed · Schedule: Half-Day Fridays · Work model: Hybrid

Skills: Bilingual (FR/EN), Business Development, Client Relations, Communication, Mentoring, P&L Management

Job Description

Mandatory Requirements: This role is based in Montreal to support our local team. Full bilingualism (French and English) is non-negotiable to serve our clientele and collaborate with the internal team.

Note: We are currently posting this position at both the Team Lead and Director levels. This is a single opening within the team, and the final level will be adjusted based on the experience and profile of the selected candidate.

Mandatory Requirements: This role is based in Montreal to support our local team. Full bilingualism (English & French) is non-negotiable to support our client roster and internal team.

Note: We are currently posting this position at both the Team Lead and Director levels. Please note that this is a single opening within the team, and the final level will be determined based on the selected candidate's experience and profile.

Life at Bloom

Join the dynamic team at Bloom, an innovative digital agency with offices in Montreal and Toronto. Here, flexibility, employee well-being, and work-life balance are at the heart of our priorities.

For 19 years, we have been proud to be recognized as one of Canada's top employers. With over 75 passionate specialists, we help brands stand out online through a 360 marketing approach. Bloom offers a hybrid work model, and our interviews take place via video conference. Some positions may require in-person meetings.

Role Overview

As SEO Director, you embody the strategic and visionary leadership of the organic search department at Bloom. You will oversee team growth, financial profitability (P&L), the development of product offerings (including traditional SEO and Generative Engine Optimization - GEO), as well as client satisfaction.

As a key link between the executive team, the business development team, and the SEO experts, you will play a key role in the expansion of our services and the visibility of our clients on search engines.

Key Responsibilities

  1. Strategic leadership, innovation & offer development
  • Vision & Growth: Define and execute the strategic roadmap of the SEO department to support the agency's growth.
  • Financial Management (P&L): Ensure department profitability, track margins, optimize resources, and take part in pricing and package decisions.
  • Innovation & R&D: Constantly monitor algorithm updates (Google, Bing), GEO (conversational search and generative AI), and the integration of new SEO technologies.
  • Business Development (Sales & Up-selling): Actively take part in acquiring new clients (pitches, strategic proposals) and identify cross-selling opportunities with other departments.
  • Executive Alignment: Work closely with senior management to align the SEO department's goals with the agency's overall vision.
  1. Operational excellence & client relations
  • Advanced Strategies: Design and oversee complex SEO/GEO strategies (site architecture, technical, content, internal/external linking, local and international SEO).
  • Quality Control: Review audits, roadmaps, and performance reports to ensure a high quality standard.
  • Strategic Consulting & Client Advisory: Act as an expert advisor to key accounts and present major strategic reviews.
  • Hands-on Execution: Directly deliver certain complex or strategic deliverables as needed (advanced content strategy, architecture plan, major site redesign).
  1. Management, coaching & team development
  • Supervision & Mentorship: Lead, train, and inspire the SEO team by fostering the development of technical and interpersonal skills (soft skills).
  • Performance Management: Conduct performance reviews, set individual objectives, and establish career progression plans.
  • Capacity & Workload: Anticipate and plan workload (resourcing) to maintain a healthy balance and optimal productivity.
  • Recruitment: Actively take part in hiring and onboarding new talent in the department.
  1. Continuous optimization & product roadmap
  • Offer Evolution: Co-build the SEO product roadmap (tools, processes, automation, AI integration).
  • Continuous Improvement: Propose and implement methodological adjustments to optimize team efficiency and raise quality standards.
  • Industry Monitoring: Ensure constant monitoring of algorithm updates and emerging market trends.

Required Knowledge and Skills

Experience & Qualifications

  • 6 to 8+ years of hands-on experience in SEO / Organic Search.
  • Proven digital agency experience in a management or leadership role.
  • Proven business development experience and presenting client pitches.
  • Bilingualism (French and English), both spoken and written, mandatory to meet the needs of our local and international clientele.

Technical Expertise & Tools

  • SEO & GEO Mastery: Deep understanding of the requirements of traditional search engines and new AI-based engines (LLM, SGE/Overviews, Perplexity, ChatGPT Search, etc.).
  • Web Analytics & Data: Advanced mastery of Google Analytics 4 (GA4), Google Search Console, Google Tag Manager (GTM), and Google Business Profile.
  • Specialized SEO Tools: Solid experience with crawlers (Screaming Frog, Lumar/DeepCrawl) and SEO platforms (Ahrefs, Semrush, Moz, etc.).
  • CMS Platforms: Technical knowledge of WordPress, Shopify, Magento, and the SEO issues related to each environment.
  • Technical Web Knowledge: Good basic understanding of HTML, CSS, JavaScript, and Core Web Vitals.

Desired Certifications

  • Google Analytics Certification (GA4)
  • HubSpot Certification (Inbound / Content Marketing)

Soft Skills & Leadership

  • Inspiring Leadership: Ability to rally a team, convey a vision, and encourage initiative.
  • Results Orientation & Business Acumen: Clear understanding of the agency's financial stakes and client ROI.
  • Communication & Storytelling: Ability to explain complex technical concepts in simple terms to decision-makers (C-Level).
  • Rigor & Organization: Effective priority management in a fast-paced, multi-project environment.
  • Analytical Mindset & Solution Orientation: Agility when facing problems and an attitude focused on continuous improvement.

At Bloom, We Offer

Benefits

  • 4.5-day work week;
  • Hybrid work model, including the flexibility to work from home, offering a perfect balance between work and personal life while promoting productivity;
  • 3 weeks of vacation and 5 flexible days;
  • Agency closed between Christmas and New Year's;
  • Health and dental insurance;
  • Access to telemedicine;
  • (EAP) Employee Assistance Program;
  • Deferred profit-sharing plan and retirement savings plan;
  • Flexibility to work from anywhere in the world for a certain period of time (some positions may require you to be in the office; this benefit is offered to full-time permanent Bloomers who meet the minimum requirements);
  • Flexible work schedule;
  • Virtual and in-person team-building activities;
  • Training and certifications;
  • Recognition program: we give and receive points through our peer recognition platform, where you accumulate points for the reward or gift card of your choice;
  • Corporate discounts on glasses, sunglasses, lenses, and more.

Office Perks

  • Offices in Montreal and Toronto, easily accessible by public transit;
  • Public transit discounts with Opus & Cie;
  • Free healthy snacks, coffee, and tea;
  • Collaborative workspace;
  • Bike parking at the office.

Thank You for Your Interest

We sincerely thank all candidates who apply, but we will only contact those selected for an interview.

Bloom is an equal opportunity employer and commits to taking all necessary accommodation measures, upon request, throughout the recruitment and selection process.

Life at Bloom

Join the dynamic team at Bloom, an innovative digital agency with offices in Montreal and Toronto. Here, flexibility, employee well-being, and work-life balance are at the heart of our priorities.

For 19 years, we've been proud to be recognized as one of Canada's top employers. With over 75 passionate specialists, we help brands stand out online through a 360 marketing approach. Bloom offers a hybrid work model, and our interviews are held via video conference. Some roles may require in-person meetings

Role Overview

As SEO Director, you embody the strategic and visionary leadership of the organic search department at Bloom. You will oversee team growth, financial profitability (P&L), product service development (including traditional SEO and Generative Engine Optimization - GEO), as well as client satisfaction.

A true pillar connecting the executive team, business development team, and SEO experts, you will play a key role in expanding our services and elevating our clients' visibility on search engines

Key Responsibilities

1. Strategic Leadership, Innovation & Offer Development (Vision & Business)
  • Vision & Growth: Define and execute the strategic roadmap for the SEO department to support agency growth.
  • Financial Management (P&L): Ensure department profitability, track margins, optimize resources, and participate in setting pricing/packages.
  • Innovation & R&D: Constant monitoring of algorithm updates (Google, Bing), GEO (conversational search and generative AI), and integration of new SEO technologies.
  • Business Development (Sales & Up-selling): Actively participate in new client acquisition (pitches, strategic proposals) and identify cross-selling opportunities with other departments.
  • Executive Alignment: Work closely with executive leadership to align SEO department goals with the agency's overall vision.
2. Operational Excellence & Client Relations (Deliverables & Strategy)
  • Cutting-edge Strategies: Design and oversee complex SEO/GEO strategies (site architecture, technical, content, internal/external linking, local and international SEO).
  • Quality Control: Review audits, roadmaps, and performance reports to ensure high quality standards.
  • Strategic Consulting & Client Advisory: Act as expert advisor to key accounts and present major strategic reviews.
  • Hands-on Execution: Directly deliver complex or strategic deliverables when needed (advanced content strategy, architecture plan, major website redesign).
3. Management, Coaching & Team Development (People & Mentorship)
  • Management & Mentorship: Lead, train, and inspire the SEO team by fostering the development of technical and soft skills.
  • Performance Management: Conduct performance evaluations, define individual objectives, and establish career progression plans.
  • Capacity & Workload: Forecast and plan workload resourcing to maintain a healthy balance and optimal productivity.
  • Recruitment: Actively participate in hiring and onboarding new talent for the department.

Required Knowledge and Skills

Experience & Qualifications

  • 6 to 8+ years of hands-on experience in SEO / Organic Search.
  • Proven digital agency experience in a management or leadership role.
  • Proven business development experience and presenting client pitches.
  • Full bilingualism (French and English), both spoken and written, required to serve our local and international clientele.

Technical Expertise & Tools

  • SEO & GEO Mastery: Deep understanding of traditional search engine requirements and new AI-driven engines (LLM, SGE/Overviews, Perplexity, ChatGPT Search, etc.).
  • Web Analytics & Data: Advanced mastery of Google Analytics 4 (GA4), Google Search Console, Google Tag Manager (GTM), and Google Business Profile.
  • Specialized SEO Tools: Solid experience with crawlers (Screaming Frog, Lumar/DeepCrawl) and SEO platforms (Ahrefs, Semrush, Moz, etc.).
  • CMS Platforms: Technical knowledge of WordPress, Shopify, Magento, and the SEO challenges related to each environment.
  • Technical Web Knowledge: Good foundational understanding of HTML, CSS, JavaScript, and Core Web Vitals.

Desired Certification

  • Google Analytics Certification (GA4)
  • HubSpot Certification (Inbound / Content Marketing)

Soft Skills & Leadership

  • Inspiring Leadership: Ability to rally a team, convey a vision, and encourage initiative taking.
  • Results Orientation & Business Acumen: Clear understanding of agency financial stakes and client ROI.
  • Communication & Storytelling: Ability to translate complex technical concepts for decision-makers (C-Level).
  • Rigor & Organization: Effective priority management in a fast-paced, multi-project environment.
  • Analytical Mindset & Solution-Oriented: Agility when facing problems and an attitude focused on continuous improvement.

At Bloom, We Offer

Benefits

  • 4.5 days work week;
  • Hybrid work model, which includes the flexibility to work from home, offering you a perfect blend of work-life balance and productivity;
  • 3 weeks of vacation and 5 flex days;
  • Agency closed between Christmas and New Years;
  • Health and Dental Insurance;
  • Access to telemedicine;
  • (EAP) Employee Assistance Program;
  • Deferred Profit Sharing Plan and Retirement Savings Plan;
  • Flexibility to work from anywhere in the world for certain periods of time (some positions may require you to be present in the office, this benefit is available to full-time permanent Bloomers who meet the minimum requirements);
  • Flexible work schedule;
  • Virtual and in person team-building activities;
  • Training and certifications;
  • Recognition Awards Program: we give and receive points through our peer recognition platform, where you accumulate points towards your preferred reward or gift card;
  • Corporate discounts on glasses, sunglasses, contacts and others.

Office Perks

  • Offices in Montreal and Toronto, easily accessible by public transportation;
  • Discounts of public transit with Opus & Cie;
  • Free healthy snacks, coffee & tea;
  • Collaborative workspace;
  • In-office bike parking.

Thank You For Your Interest

We sincerely thank all candidates who apply, however only those selected for an interview will be contacted.

Bloom is an equal opportunity employer and commits to make any necessary disability-related accommodations, upon request, throughout the entirety of the recruitment and selection process.

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This listing was sourced from 4dayweek.io.

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