Senior SEO Specialist / Strategist

Life at Bloom

Join the dynamic team at Bloom, an innovative digital agency with offices in Montreal and Toronto. Here, flexibility, employee well-being, and work-life balance are at the heart of our priorities.

For 19 years, we have been proud to be recognized as one of the best employers in Canada. With over 75 passionate specialists, we help brands stand out online through a 360 marketing approach. Bloom offers a hybrid work model, and our interviews are held via video conference. Some positions may require in-person meetings.

Role Overview

As a Senior SEO Strategist / Specialist, you will play a key role in the technical and strategic evolution of the SEO department at Bloom. We are looking for an SEO enthusiast who is actively seeking to push the boundaries of the profession.

You will combine sharp technical expertise, an understanding of the new realities of GEO (Generative Engine Optimization) and AI, as well as an ability to design efficient and automated workflows. You will collaborate closely with client development teams, participate in scoping mandates, and help evolve agency standards.

Key Responsibilities

1. Advanced Technique & GEO

• Conduct in-depth technical audits and develop tailored recommendations for complex accounts (large-scale e-commerce, institutional sites).
• Master the analysis of large volumes of web data (speed, CDNs, architecture, crawlability, JS rendering, accessibility).
• Design and execute optimization strategies for generative search engines (GEO / AI Overviews / SGE).
• Communicate effectively with client development teams to ensure smooth and prioritized implementation of technical recommendations.

2. Automation & Workflow

• Leverage LLMs and automation (scripts, Claude Code, ChatGPT, etc.) to accelerate data extraction, analysis, SEO deliverables, and report production.
• Optimize recurring analyses to dedicate more time to strategic value and complex problem-solving.

3. Content Strategy & Authority

• Develop global content strategies aligned with search intent and new user information-seeking behaviors.
• Oversee on-page optimization, local SEO, and authority/link profile analysis.

4. Project Scoping & Client Relations

• Participate in defining the scope and estimating technical effort for commercial proposals or complex projects.
• Act as a consultant for clients and present clear strategic reports focused on business objectives and ROI.
• Occasionally mentor junior team members (a few hours per month) and share your findings with the team.

Knowledge and Skills

Essential Requirements (mandatory):

• 5+ years of experience in a specialized SEO role (preferably in a digital agency).
• Automation and efficiency mindset: Demonstrated ability to build systematic work methods and use AI tools (Claude, ChatGPT, scripts) to eliminate manual repetitive tasks.
• Practical expertise in LLMs & GEO: Active monitoring and concrete application of Generative Engine Optimization and new developments in generative search.
• Advanced expertise in Screaming Frog: Ability to configure complex large-scale crawls, set up custom extractions (custom extraction / regex), and resolve complex crawl issues.
• Solid foundations in technical SEO: In-depth understanding of indexing, loading speed, information architecture, and technical tags (Schema.org, Canonical, Hreflang).
• Bilingualism (French and English) orally and in writing, to communicate effectively with our bilingual clientele as well as international/national team members. Excellent ability to explain technical concepts to clients.
• Strong passion for SEO: Natural curiosity for continuous learning and a constant desire to stay ahead of industry trends.
• Mastery of the tool ecosystem: Google Search Console, GA4, SEMrush/Ahrefs, Google Tag Manager.

Assets:

• Background or understanding of web development: Knowledge of HTML, CSS, JS and understanding of web architectures to communicate at the same level as Web developers.
• Comfort with scoping and pricing: Experience in evaluating the time and resources required to complete technical SEO mandates.
• Experience with major CMS platforms (WordPress, Shopify, Magento).

At Bloom, we offer

Benefits

• The 4.5-day work week;
• Hybrid work model, including the flexibility to work from home, thus offering you a perfect balance between professional and personal life, while promoting productivity;
• 3 weeks of vacation and 5 flexible days;
• Agency closed between Christmas and New Year's;
• Health and dental insurance;
• Access to telemedicine;
• (EAP) Employee Assistance Program;
• Deferred profit sharing plan and retirement savings plan;
• Flexibility to work from anywhere in the world for a certain period of time (some positions may require you to be present at the office, this benefit is offered to permanent full-time Bloomers who meet the minimum conditions);
• Flexible work schedule;
• Virtual and in-person team-building activities;
• Training and certifications;
• Recognition program: we give and receive points through our peer recognition platform, where you accumulate points to get the reward or gift card of your choice;
• Corporate discounts on glasses, sunglasses, lenses, and others.

At our offices

• Offices in Montreal and Toronto, easily accessible by public transport;
• Discounts on public transport with Opus & Cie;
• Free healthy snacks, coffee, and tea;
• Collaborative workspace;
• Bike parking at the office.

Thank you for your interest

We sincerely thank all candidates who apply, but we will only communicate with those who have been selected for an interview.

Bloom is an equal opportunity employer and is committed to taking all necessary accommodation measures, upon request, throughout the recruitment and selection process.

This listing was sourced from 4dayweek.io.