Brand & Performance Specialist

Do you want to change the world?

At Cabify we believe a new form of urban mobility is possible. An ecosystem that allows for fewer private cars on the streets, more sustainable vehicles and more efficient routes.

Cities where streets are designed by and for people, and not for cars. Products and services that, through sustainable and efficient mobility alternatives, generate economic, social and environmental value.

And it's not just that we believe in it, we work the magic to make it possible. If you share the same purpose with us, keep reading because… this is your place!

About the role:

As a Brand & Performance Specialist, you will grow our user base and the recognition of our brand in Peru. It is a hybrid role between media execution and brand management. We are looking for someone who can defend a creative idea with data and question a result with brand judgment.

How will you help us fulfill our mission?

• Execute acquisition and brand media campaigns on platforms (Google, Meta, TikTok and others): define targeting, build measurement events and design A/B tests.
• Measure the impact of each campaign with attribution and brand studies, monitor investment pacing and recommend reallocations between channels.
• Work with stakeholders so that campaigns go live on time, and resolve blockers when needed.
• Manage local agencies and suppliers of influencers, community management, digital content, offline. You will need to approve, challenge and negotiate their proposals, and propose your own ideas based on trends.
• Coordinate offline actions, sponsorships and partnerships with other brands, and oversee payments to agencies and suppliers.
• Lead and mentor a trainee who will support you in day-to-day operations.
• Use AI to automate the team's operational processes so you can dedicate more time to strategy.
• Collaborate with the Brand, Growth and CRM teams, sharing insights that enhance each campaign.

What we are looking for:

• Graduate in Business Administration, Marketing, Advertising, Engineering, Economics or related fields.
• Minimum 4 years of marketing experience, with at least 2 years executing media directly on platforms (not just managing agencies).
• Advanced proficiency in Google Ads, Meta Ads and TikTok Ads, GA4 and Excel / Google Sheets.
• Strong analytical skills to read results and optimize campaigns toward business objectives.
• Creative judgment to evaluate content, protect the brand voice and stay up to date on trends.
• Experience negotiating with agencies and suppliers, and guiding other people.
• Use of AI in your day-to-day work and an eye for spotting which processes to automate.
• Organized person, able to manage several initiatives in parallel and prioritize quickly in dynamic environments.
• Proactive, action-oriented, curious and experimental profile, focused on continuous improvement, with clear communication to work with internal and external teams.
• Nice to have: experience building automations (n8n, Make or Zapier), in app campaigns and in offline media.

What we offer?

We are a team full of happy and motivated people. Flexibility, good atmosphere, growth and impact guaranteed! Cabify comes loaded with benefits so you can enjoy them on your journey with us:

🏥 Private health insurance and oncology coverage fully covered at 100%

💸 Monthly credit to test our Cabify App

🤸 Flexible hours and way of working!

🔋 Recharge Day: free 3rd Friday of the month to recharge your batteries

🎉 Fun events to enjoy with your team

👩🏽‍🎓 Personal and professional development programs

Join us!

This listing was sourced from 4dayweek.io.