Paid Media Analyst

Life at Bloom

Join the dynamic team at Bloom, an innovative digital agency with offices in Montreal and Toronto. Here, flexibility, employee well-being, and work-life balance are at the heart of our priorities.

For 19 years, we have been proud to be recognized as one of Canada’s top employers. With over 75 passionate specialists, we help brands stand out online through a 360 marketing approach. Bloom offers a hybrid work model, and our interviews are held via video conference. Some roles may require in-person meetings.

The ideal candidate

Our ideal Paid Media Analyst is someone who shares our passion for search engines, numbers, and data! The ideal candidate is self-motivated, curious, organized, and creative, and is constantly looking to exceed expectations to provide clients with an exceptional experience. This person has a minimum of one year of experience in executing PPC campaigns, experience managing campaigns across various sectors and industries, and is fluent in both French and English, both orally and in writing.

Role overview

Join a growing team composed of some of the best paid search specialists in Montreal. Leverage your media buying skills by managing paid campaigns for a multitude of companies with all kinds of budgets. You will be exposed to various current and stimulating digital tactics, which will undoubtedly improve your digital skills at an exponential rate. Your actions will have a measurable and positive impact on the business development of the agency's clients. In addition, you will benefit from a friendly and collaborative work environment. Believe us, you will have many opportunities to learn, grow, and advance in your career.

Key responsibilities

Campaign management, execution, and strategy

• Creation and management of paid search, display, and paid social campaigns, with a focus on increasing ROI for clients to help them reach their goals;
• Analyze PPC campaign results and adjust advertising tactics to improve/develop campaigns using market research and campaign data to evaluate testing and performance;
• Conduct keyword research and create lists of targeted search terms that are relevant to the client's websites and business activities;
• Take responsibility for campaign performance;
• Manage client budgets and keep campaigns within those budgets;
• Analyze PPC campaign results and adjust advertising tactics to improve/develop campaigns using market research and campaign data to evaluate testing and performance;
• Work on small to medium-sized accounts from different sectors;
• Work under the supervision of the assigned performance supervisor;
• Work toward obtaining Facebook certifications (an asset);
• Be able to create, present, and explain media plans for small and medium-sized clients.

Client engagement

• Communicate regularly with clients to discuss client expectations/goals, provide advice, and provide reports;
• Support the business development team in auditing potential accounts, developing strategies, and participating in presentations.

Industry and intellectual leadership

• Proactively identify new opportunities through betas or known best practices to continuously improve paid media campaign performance;
• Maintain Google Partner, Bing, and Facebook certifications, as well as any other relevant industry accreditations;
• Continuously research and test the latest paid marketing practices, and stay up to date with the latest digital marketing trends;
• Participation in networking and industry events.

Knowledge and skills

• Minimum 1 year of experience in a similar role;
• A university degree in marketing or any other related field;
• In-depth knowledge of the technologies and processes involved in executing PPC, Display, and SEM campaigns;
• A good understanding of Paid Social (Facebook/Instagram, LinkedIn, etc.);
• Google Ads, Google Analytics, and other relevant certifications are an asset;
• Experience managing campaigns in various sectors and industries (lead generation, e-commerce, branding, etc.);
• Exceptional reporting skills and understanding of the method for tracking and measuring results;
• Working knowledge of Google Analytics;
• Extremely detail-oriented with the ability to manage multiple data points and analyses for a volume of campaigns;
• Ability to identify opportunities for optimization and sales;
• Excellent team spirit;
• Agency experience is an asset;
• Ability to manage multiple accounts/tasks simultaneously;
• Ability to handle confidential information with discretion;
• Excellent command of English and French, both written and spoken, allowing for effective communication with our bilingual clientele as well as with members of our national and international teams.

At Bloom, we offer

Benefits

• A 4.5-day work week;
• Hybrid work model, including the flexibility to work from home, offering you a perfect balance between professional and personal life, while promoting productivity;
• 3 weeks of vacation and 5 flexible days;
• Agency closed between Christmas and New Year's;
• Health and dental insurance;
• Access to telemedicine;
• (EAP) Employee Assistance Program;
• Deferred profit-sharing plan and retirement savings plan;
• Flexibility to work from anywhere in the world for a certain period of time (some positions may require you to be present at the office; this benefit is offered to permanent full-time Bloomers who meet the minimum requirements);
• Flexible work schedule;
• Virtual and in-person team-building activities;
• Training and certifications;
• Recognition program: we give and receive points through our peer recognition platform, where you accumulate points to get the reward or gift card of your choice;
• Corporate discounts on glasses, sunglasses, lenses, and others.

At our offices

• Offices in Montreal and Toronto, easily accessible by public transport;
• Discounts on public transport with Opus & Cie;
• Free healthy snacks, coffee, and tea;
• Collaborative workspace;
• Bike parking at the office.

Thank you for your interest

We sincerely thank all candidates who apply, but we will only contact those who have been selected for an interview.

Bloom is an equal opportunity employer and is committed to taking all necessary accommodation measures, upon request, throughout the recruitment and selection process.

Please note that Bloom may utilize Artificial Intelligence (AI) technologies to assist in the screening and selection of candidates for this position.

This listing was sourced from 4dayweek.io.