Senior Director, Analytics

Company Description

Ubisoft is a world-leading video game company, with teams spread across the globe creating original and memorable gaming experiences, from Assassin’s Creed to Rainbow Six, Just Dance, and many more. We believe that diverse perspectives help both players and teams grow. If you are passionate about innovation and want to push the boundaries of entertainment, join our adventure and help us create the unknown!

Job Description

The Global Publishing organization is looking for a Senior Director. You will be responsible for defining and implementing the long-term analytics strategy for the Publishing organization, as well as providing data-driven insights regarding marketing, sales, and player performance, and formulating recommendations to optimize player acquisition and engagement across all Ubisoft games.

WHAT YOU WILL DO

• Define the analytics roadmap and strategy for the Publishing organization in collaboration with various cross-functional teams and partner with the IT department to implement this roadmap.
• Proactively explore new opportunities in the field of analytics and data science to measure and evaluate the performance of our marketing actions.
• Foster the interpretation, dissemination, and adoption of insights derived from data and dashboards.
• Collaborate with executive publishers and the Global Marketing Services leadership team to develop strategy, benchmarks, goals, and Key Performance Indicators (KPIs) throughout the marketing funnel, from awareness to purchase.
• Develop statistical models to understand the relationship between different campaign factors or attributes and sales, and support marketing teams in campaign planning and media mix definition.
• Analyze player behavior and journeys both online and offline, and develop multi-touch models.
• Promote the use of a consistent A/B testing methodology and the measurement of impact or lift.
• Organize monthly data analytics meetings to provide strategic insights to the leadership team.

Qualifications

WHAT YOU WILL BRING TO THE TEAM

• Seasoned leader with a proven track record in building, developing, and managing high-performing data analytics and data science teams.
• Demonstrated ability to define and implement a long-term analytical vision while generating measurable short-term business impact.
• Solid expertise in quantitative analysis and data science methodologies, with experience in using analytics to drive marketing, sales, and player engagement strategies.
• Expert in analyzing large, complex, and multidimensional datasets using various analytical tools; proficiency in SQL and knowledge of programming languages such as Python or R.
• Exceptional communication and storytelling skills, with the ability to influence senior executives and present analyses to both technical and non-technical audiences.
• Proven experience collaborating with high-level decision-makers and cross-functional teams within large, matrixed organizations.
• Team player with a proactive, solution-oriented attitude.

This listing was sourced from 4dayweek.io.