Senior Assistant Director, Admissions for Technology & AI

The Senior Assistant Director is vital in the review process for one of the nation’s largest law school applicant pools. The position has two primary areas of responsibility: to evaluate applications and to increase GW Law’s visibility through the use of technology and AI.

The Senior Assistant Director will assess applicant attributes and make admission recommendations through the use of a comprehensive rubric that analyzes academic and personal categories. The position will be deeply involved in a comprehensive, confidential application review process for JD and graduate law (LLM and MSL) programs. This role blends traditional admissions responsibilities along with serving as a technology expert, including being the primary point of contact for Slate and AI/SEO/GEO optimization. This role requires expertise in databases, admissions technology, and content oversight to support search engine optimization.

Application Review

• File Evaluation: Evaluate JD and graduate law applicant files, including academic transcripts, standardized test scores, essays, personal statements, resumes, letters of recommendation, and supporting documents. Assess applicant attributes, evaluate credentials, essays, test scores, and supporting documents. Using a defined and comprehensive rubric, analyze files for academic rigor, writing competency, leadership potential, employability, character and fitness, and alignment with the law school's strategic plan. Render initial recommendations.
• Evaluative Metrics/Rubric: Work closely with Associate Director of Operations and Data to ensure that evaluative rubrics are properly recorded and cataloged.

AI, SEO/GEO, and Local Optimization

• AI Search Optimization: Analyze and add content for Reddit and Substack threads for AI search engine optimization. Focus on the ways in which AI can be employed for the benefit of law school admissions, with process integrity and best practices in mind.
• SEO/GEO Optimization: Structure websites, metadata, sitemaps, and content quality so brands and information rank higher inside generative search and AI answer engines (like Google AI Overviews or ChatGPT).
• Data Analysis & KPI Tracking: Proficiency in monitoring email open rates, click-through rates, conversion/goal rates, and opt-out or drop-off metrics.
• A/B Testing & Optimization: Test subject lines, send times, and call-to-action (CTA) variations to improve engagement.
• Landing Page & Lead Magnet Creation: Build conversion points, forms, and offers that capture initial contact data to improve enrollment goals and student engagement.
• Localized Content Strategy: Create location-specific landing pages, local event content, and neighborhood-focused copy without creating duplicate content issues.
• Review Management Strategy: Employ framework for acquiring, monitoring, and responding to user reviews to build local prominence with the goal of improving enrollment goals and student engagement.

Technical & Platform Skills

• CRM and Database Management and Maintenance: Acts as a resident expert and administrator for admissions database systems with the Associate Director of Operations and Data and oversees Customer Relationship Management (CRM) platforms (such as LSAC’s Unite and Slate) along with another Senior Assistant Director of Admissions.
• Application Flow and Operations: Oversees the technical pipeline from the moment a prospective student submits an application through review, decision release, and final enrollment.
• Report Generation: Tracks application trends, analyzes data integrity, and, with Associate Directors, evaluates the success of recruitment and yield strategy. Works with Associate Director of Operations and Data to ensure GWID, Net ID, email accounts, and other technical requirements for individual students are met.
• Digital Communications: Builds, tests, and distributes automated email campaigns, digital marketing materials, and information portals for prospective, applicant, and admitted students with a focus on search engine optimization.
• Marketing Automation & CRM Tools: Uses platforms and candidate relationship management (CRM) software to build automated drip workflows and logic-based triggers.
• Technical Support and Training: Serves as a point of contact for admissions staff, application file reviewers, and external consultants regarding system troubleshooting and process updates.
• Compliance Matters: Assists the Associate Director for Operations and Data with production of reports and compliance matters, such as document retention.

Other Duties:

• Other Duties as assigned: The Senior Assistant Director of Admissions for Technology & AI will engage in other duties as assigned, in a busy, energetic office environment. The omission of specific duties does not preclude the supervisor from assigning duties that are logically related to the position.

This listing was sourced from 4dayweek.io.