Social Media Manager
Hydraid — Germany
Salary: Not disclosed · Schedule: 4-Day Week · Work model: Hybrid
Skills: Brand Tonality, Content Creation, Content Strategy, Copywriting, Creator partnerships, Performance Analysis
Job Description
Munich, Germany · Full-time (35 hrs/4-day week) · Social Media Marketing
About the Role
Do you love platforms, content and communities – and see social media not just as a channel, but as a culture? Then we are looking for you as a creative and strategic talent with a sense for aesthetics, language and content that makes an impact. As Social Media Manager, you will be responsible for Hydraid's entire presence on Instagram (80 %) and other channels (20 %) – from content conception and storytelling to data-driven optimization.
Responsibilities
→ Strategy: You develop the social media strategy for our channels – target audiences, formats, frequency and editorial planning.
→ Content Production: You plan and manage all content, from stories to reels, from posts to collaborations.
→ Collaborations: You work closely with our Content and Partnerships team to deliver strong creator and sports collaborations.
→ Format Development: You develop formats and recognizable content elements that increase reach, followers and engagement.
→ Storytelling & Tone: You translate our brand tone into image, video and caption – sporty, smart, activating.
→ Performance: You analyze performance, derive learnings and continue to develop our content strategy based on data.
Qualifications
→ At least 3–5 years of experience in social media management or content creation.
→ Strong sense for aesthetics, visual language, copy and trends – implemented in line with the brand.
→ You know the mechanics of Instagram and LinkedIn, from the algorithm to the variety of formats.
→ Experience in building or expanding brand presences, ideally in the startup, DTC, agency or media environment.
→ You develop content ideas around product education and make them exciting and engaging.
→ You plan, coordinate and implement independently – including working with creators and internal teams.
Benefits
→ A creative, high-impact position from day one in a fast-growing startup
→ 4-day week with full salary (35 hrs/week)
→ 1–2 days of home office per week, otherwise in the office in Munich
→ Significant responsibility, short decision paths and flat hierarchies
→ Fair compensation and 22 vacation days
Interested?
Send us your application (CV is sufficient, no cover letter required) to jobs@hydraid.com.
This listing was sourced from 4dayweek.io.